Glossario SMS

Personalisation

Filling in details per recipient. Personalisation inserts a name, an order number or a date into each message. It raises response rates and is the main reason to keep extra columns in your list.

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Glossario SMS
Personalisation
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Cosa significa personalisation

Personalisation inserts a name, an order number or a date into each message. It raises response rates and is the main reason to keep extra columns in your list.

Perche' conta quando invii

Filling in details per recipient. Capirlo cambia quanto costa una campagna, quanto velocemente arriva o quanto puoi dimostrarne dopo, ed e' per questo che emerge in quasi ogni conversazione sulla messaggistica aziendale.

Dove lo vedi in eXerio

La piattaforma lo mostra sullo schermo mentre lavori invece di nasconderlo in un report. Segmenti, nomi mittente, costi e stati sono tutti visibili prima e dopo un invio.

Per iniziare

Crea il tuo account con e-mail e password. Nessun KYC e nessuna coda di approvazione. Aggiungi crediti, incolla i numeri, scegli il Sender ID e invia in pochi minuti.

Domande frequenti

Cos'e' personalisation?

Filling in details per recipient. Personalisation inserts a name, an order number or a date into each message. It raises response rates and is the main reason to keep extra columns in your list.

Devo pensare a personalisation per inviare?

No. Il supporto attiva il tuo account e la piattaforma gestisce i dettagli per te. E' utile saperlo quando inizi a pianificare invii piu' grandi.

Come ottengo un account?

Crea il tuo account con e-mail e password. Nessun KYC e nessuna coda di approvazione. Aggiungi crediti, incolla i numeri, scegli il Sender ID e invia in pochi minuti.

Pagine correlate

SMS segmentThe billing unit of a text message.Sender IDThe name or number shown as the sender.Alphanumeric sender IDA sender name made of letters.Delivery reportThe status that comes back per message.A2P messagingMessages sent by an application to a person.One time passwordA short code used once to verify someone.Two-factor authenticationA second proof of identity at login.GSM-7 alphabetThe standard character set for text messages.UCS-2 encodingThe encoding used for emoji and non latin text.Escape characterA character that counts twice.ThroughputHow many messages go out per second.Opt-inThe recipient's permission to be messaged.Opt-outThe recipient's request to stop.Short codeA short number used for high volume messaging.Long numberA standard phone number used for sending.Two-way SMSMessaging where the recipient can answer.Bulk SMSOne message sent to a whole list.Transactional SMSA message triggered by something the customer did.Promotional SMSA message that sells something.Flash SMSA message shown directly on screen.Concatenated SMSA long message joined into one.Delivery rateThe share of messages confirmed delivered.LatencyThe time between sending and arrival.API keyThe credential your system sends with.WebhookA status pushed to your system.Rate limitA ceiling on requests per second.Per segment pricingPaying for each part of a message.Prepaid balanceCredit held on the account before sending.Balance reservationMoney held while a send runs.Number formattingTurning local numbers into international ones.DeduplicationRemoving repeated numbers from a list.Suppression listNumbers that must never be messaged.Sender registrationPre-approving a sender name, which eXerio never requires.Message templateA reusable message with placeholders.Scheduled sendingQueuing a send for later.Quiet hoursTimes when marketing should not be sent.

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